The phrase refers to establishments or designated areas where fans gather to view televised broadcasts of athletic competitions involving the University of Iowa. These places often provide a social atmosphere, shared viewing experiences, and access to food and beverages during the event. An example would be a sports bar in Chicago that specifically advertises itself as a place for Iowans to watch the Hawkeyes play football.
The existence of such gatherings highlights the strong community and passionate fanbase surrounding University of Iowa athletics. These locations foster a sense of belonging for alumni and supporters living outside of Iowa, allowing them to connect with fellow fans and maintain a connection to their alma mater. Historically, such communal viewing spaces have evolved from simple gatherings in private residences to more formalized and commercially-driven events.