This entity denotes a business established in Amsterdam specializing in Korean skincare and cosmetic products. The name suggests a focus on “daily” (haru haru) beauty routines, indicating a product range designed for consistent, everyday use. It likely offers a curated selection of items originating from South Korea, a region renowned for its innovative and effective beauty solutions.
The significance of such a business lies in providing access to specialized products often unavailable through mainstream retailers. It caters to consumers seeking specific formulations, ingredients, and techniques characteristic of the Korean beauty philosophy, which emphasizes preventative care and achieving healthy, radiant skin. Historically, interest in K-beauty has grown substantially in Western markets, creating demand for retailers offering authentic and diverse product lines.
