The phrase refers to an interactive software series designed for children, featuring the character Arthur and incorporating elements of adventure games with educational content found in digital books. These programs allow young users to navigate stories, solve puzzles, and engage with reading material in a dynamic, exploratory fashion. For example, a child might click on an object in a scene to trigger a character interaction or reveal a hidden learning activity.
Such interactive software provided early access to digital literacy and fostered an enjoyment of reading in a generation accustomed to using computers. Its significance lies in its combination of entertainment and education, making learning accessible and appealing to young learners. This format offered an alternative to traditional reading methods, capitalizing on the growing prevalence of computers in homes and schools during its period of popularity.