The phrase designates a musical ensemble, often associated with the iconic television western Have Gun Will Travel. This phrase typically refers to a group performing live music, evoking the spirit and soundscape of the Western genre. A typical example might be a country and western band playing at a themed event or saloon, intentionally emulating the sound and style reminiscent of that era.
Such musical groups serve several functions. They provide entertainment, often recreating the ambiance of a bygone era. Historically, live music was a central form of entertainment and social gathering. These groups connect audiences with that history, and can contribute to a sense of nostalgia and cultural connection. Furthermore, they support musicians and provide a valuable service to event organizers seeking a specific thematic atmosphere.