A sequence of alphanumeric characters utilized to obtain a reduction in the standard price of a subscription or service offered by Crain’s Chicago Business. These codes, when entered during the purchasing process on the publication’s website or related platforms, apply a specified discount to the total cost. For instance, a code might offer a percentage off the annual subscription rate or a free trial period.
Such instruments serve a vital function in attracting new subscribers and retaining existing ones. They represent a strategic marketing tool employed to incentivize readership in a competitive media landscape. Historically, these offers have played a role in expanding the publication’s reach and solidifying its position as a leading source of business news and information for the Chicago metropolitan area. Their usage provides a quantifiable means of assessing the effectiveness of various marketing campaigns.
