The “use by” or “best by” marking found on the bottom of a Monster Energy drink can is a manufacturer’s indication of optimal product quality. This date suggests when the beverage should be consumed for the best taste and carbonation. For example, a can marked “BB 01/01/2025” indicates the manufacturer believes the drink will be at its peak quality until January 1, 2025.
This date is crucial for both consumers and retailers. For consumers, adhering to the “best by” date ensures they are consuming a product with the intended flavor profile and level of carbonation. For retailers, it helps manage inventory and reduce potential waste by rotating stock and prioritizing the sale of products nearing the indicated date. While consuming a product past this date may not necessarily pose a health risk, the sensory experience may be diminished.