The phrase references the activity of searching for retailers that offer the Tenualosa ilisha species, commonly known as hilsa, through digital channels, with the intention of finding vendors in close geographical proximity to the searcher. This search query indicates a desire to purchase this specific fish from a local source via the internet.
Accessibility to desired food items through online vendors provides convenience and expanded choice. For individuals with limited access to specialized markets or those living in areas where certain products are not readily available, digital marketplaces offer an avenue for acquisition. Historically, consumers relied on local markets and word-of-mouth; online options present a modern alternative.