These are potential customer contacts for tree care businesses that are acquired at no initial monetary cost. For example, a company might obtain client information through community bulletin boards or by offering free tree health assessments in exchange for contact details.
Securing these opportunities can significantly reduce marketing expenses and increase the volume of prospective clients. Historically, businesses relied on word-of-mouth and traditional advertising. The digital age has introduced avenues such as online directories and social media groups to find individuals seeking arboricultural services without upfront payment for the leads themselves.
