The act of mentioning individuals within LinkedIn posts, articles, or comments is a mechanism to directly notify those users of the content and draw their attention to a specific point. It is achieved by typing the “@” symbol followed by the person’s name, which prompts a list of potential matches from which the desired individual can be selected. Once selected, their name becomes a clickable link that directs viewers to their LinkedIn profile.
This functionality provides significant advantages for increasing visibility, fostering engagement, and facilitating networking. It allows for directing specific queries, recognizing contributions, or highlighting expertise related to the content. Historically, this type of tagging function was popularized on social media platforms and has been adopted by LinkedIn to enhance its professional networking capabilities, making conversations and information sharing more efficient and targeted.