The phrase refers to the real-time broadcasting of news content by Kairali News, a Malayalam-language news channel, on the current day. It signifies immediate access to up-to-the-minute information as reported by the aforementioned media outlet. Accessing this facilitates staying informed about current events and developments covered by the network.
The availability of up-to-date broadcasts from this network offers several advantages. Viewers gain access to immediate updates on significant happenings, aiding in timely awareness and informed decision-making. Historically, access to such immediate news was limited, but advancements in broadcasting and online streaming have made it readily available to a wider audience. This immediate access improves societal awareness and facilitates engagement with current affairs.