A topical skin application combining the purported brightening effects with the hydrating properties of a cream, this product type frequently aims to improve skin tone and provide moisture. Often marketed for its potential to even out skin pigmentation, users typically apply it after showering or bathing to maximize absorption and maintain skin hydration.
Formulations of this nature are popular due to their dual functionality. The potential for a more radiant complexion, alongside the assurance of well-nourished skin, appeals to a broad consumer base. The historical pursuit of lighter skin tones in various cultures contributes to the demand, though contemporary formulations often focus on achieving a healthy, even skin tone rather than solely promoting skin lightening.