A compact version of the popular Mojave Ghost fragrance from Byredo, this product provides an accessible introduction to the scent profile. It allows consumers to experience the woody, ambery composition in a smaller, more portable format. An example would be carrying it for travel or sampling before committing to a full-size bottle.
Its significance lies in offering convenience and value. The smaller volume makes it ideal for those seeking a travel-friendly fragrance option that complies with airline regulations. Historically, these smaller sizes have been instrumental in broadening brand accessibility and driving trial among new customer segments, resulting in increased overall brand awareness.
