The phrase denotes retail outlets, primarily online, that share similarities with the fast-fashion retailer Nasty Gal. These establishments often feature trendy, affordable clothing aimed at a young, fashion-conscious demographic. For instance, retailers with a focus on edgy, contemporary designs and aggressive marketing strategies could be described by this phrase.
The significance of identifying these alternative sources stems from several factors. It allows consumers to broaden their purchasing options, discover diverse styles, and potentially find better pricing or improved customer service. Historically, understanding the landscape of similar retailers has been beneficial in adapting to changing fashion trends and market demands.
