These supplements are formulated as chewable candies designed to support beauty from within. Typically, they contain a blend of vitamins, minerals, and other nutrients thought to promote healthy hair, skin, and nails. An example includes supplements boasting biotin, keratin, and vitamins C and E.
The increasing consumer interest in ingestible beauty products stems from a desire for holistic wellness and a belief that nutrition plays a vital role in appearance. Their appeal lies in their convenient and palatable format compared to traditional pills or capsules. Furthermore, some consumers perceive them as a proactive approach to enhancing their natural beauty, complementing topical skincare routines.