The expression denotes digital source files, particularly those pertaining to visual media, that have not undergone alteration or processing. These files, often associated with content creation, retain the original data captured by the recording device. This is analogous to a film negative, containing all the initially recorded information before enhancements or modifications are applied.
Their significance lies in preserving the highest possible quality and offering maximum flexibility during post-production. Access to pristine, unprocessed data enables editors and artists to manipulate the material without the limitations imposed by compressed or pre-edited versions. Historically, the pursuit of capturing and retaining original data has been a constant drive in media creation, reflecting a desire for creative control and archival integrity.
