This unique designation refers to a concentrated area of commercial and civic activity distinguished by its vibrant, fantastical aesthetic and strong economic performance. Such a district often features businesses related to entertainment, arts, and tourism, capitalizing on a whimsical theme to attract visitors and residents alike. For example, a shopping center adorned with prominent, themed architectural elements and hosting regular costumed events could be considered part of this specialized business district.
The existence of such a district can significantly boost local economies by drawing in a wider range of consumers seeking novel experiences. This, in turn, can lead to increased property values, job creation, and tax revenue for the municipality. Historically, these types of districts have emerged from areas with strong artistic communities or those seeking to re-brand and revitalize their image through innovative placemaking strategies.