A string of alphanumeric characters or a word that, when applied during the purchase process from a specific cosmetics brand, reduces the overall cost. For example, entering “SAVE15” at checkout on the Subtl Beauty website may deduct 15% from the total order value.
These promotional mechanisms incentivize purchases, foster brand loyalty, and facilitate customer acquisition. Historically, these were distributed via printed advertisements or direct mail, but the proliferation of the internet and e-commerce has shifted distribution primarily to online platforms.
