These are expressions of gratitude sent to professionals in the property sector following a successful transaction or interaction. These tokens of appreciation often take the form of physical cards, though digital alternatives are also common. For example, a client might send a card to their agent after purchasing a home, acknowledging the agent’s assistance throughout the process.
Such gestures are important for fostering positive client relationships and encouraging repeat business or referrals. Historically, handwritten notes have been valued for their personal touch, demonstrating sincerity and building rapport. The practice contributes to a perception of professionalism and attentiveness within the real estate industry.
