The phrase identifies a specific local media outlet serving a designated geographic area. It denotes a television station broadcasting news and related programming, operating on channel 10 within the Waco, Texas media market. As an example, individuals seeking local news, weather updates, or community event coverage in Waco would likely search for this specific channel identifier.
The presence of a local news provider is important for community cohesion and information dissemination. Such outlets provide critical services including informing the public about local government activities, public safety announcements, and developing stories within the Waco area. Historically, local news channels have been a primary source of information for residents, fostering a sense of place and shared understanding.