It is a local television station serving the Piedmont Triad region of North Carolina. Operating as an affiliate, it broadcasts news, weather, and other programming relevant to its viewing area.
This station plays a vital role in informing the local population about current events, community issues, and emergency situations. Its historical presence in the region has contributed to its established credibility and viewership, making it a primary source of information for many residents. It functions as a key component of the area’s media landscape, providing a platform for local stories and concerns.